Atomic Brand Systems

01 Speed

So that we don’t have to recreate the element each time it needs to be used, we just reuse the OG. Also, because of components, updates to OGs flow through to their children, nice.pace; it's a complex system of design elements, interactive features, and user experiences.

02 Consistency

Rules remain the same across instances (unless purposely overridden) so no surprise spacing will show up. Nothing worse than two of the same elements with 8px difference in padding.